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Pure, White, and DeadlyBy: John Yudkin More than 40 years before Gary Taubes published The Case Against Sugar, John Yudkin published his now classic expos on the dangers of sugarreissued here with a new introduction by Robert H. Lustig, the bestselling author of Fat Chance. Scientist John Yudkin was the first to sound the alarm about the excess of sugar in the diet of modern Americans. His classic expos, Pure, White, and Deadly, clearly and engagingly describes how sugar is
By: John YudkinMore than 40 years before Gary Taubes published The Case Against Sugar, John Yudkin published his now-classic exposé on the dangers of sugar—reissued here with a new introduction by Robert H. Lustig, the bestselling author of Fat Chance.
Scientist John Yudkin was the first to sound the alarm about the excess of sugar in the diet of modern Americans. His classic exposé, Pure, White, and Deadly, clearly and engagingly describes how sugar is damaging our bodies, why we eat so much of it, and what we can do to stop. He explores the ins and out of sugar, from the different types—is brown sugar really better than white?—to how it is hidden inside our everyday foods, and how it is harming our health.
In 1972, Yudkin was mostly ignored by the health industry and media, but the events of the last forty years have proven him spectacularly right. Yudkin’s insights are even more important and relevant now, with today’s record levels of obesity, than when they were first published. Brought up-to-date by childhood obesity expert Dr. Robert H. Lustig, this emphatic treatise on the hidden dangers of sugar is essential reading for anyone concerned about their health, the health of their children, and the wellbeing of modern society.
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Beautiful Storytelling
Format: Hardcover
In a day and time when gentleness and positive imagination is needed for children, I was moved by this book in the best possible way. The storytelling was restrained and beautiful, allowing the illustrations to carry much of the story. I was truly emotional, in a gentle and grounded way, as I read this story. Every child should have the chance to find their wild side and do it in a safe environment, and this book shows you just how it can feel when it happens. The illustrations are perfect, and gorgeous, and lifted the story up to a new level of enjoyment. I cannot wait to share it with my 6-year-old granddaughter, and I honestly plan to many to give as gifts.
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Reviewed in the United States on January 20, 2026
★★★★★ 5
Beautiful illustrations and story
Format: Hardcover
This may be Emily Winfield Martin’s best book yet. The illustrations are beautiful and the writing is poignant. My two-year-old child is captivated.
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Reviewed in the United States on February 26, 2026
★★★★★ 5
Great for kids!
Format: Hardcover
Another win by Emily Winfield Martin! Beautiful art with fun story about a wild girl. 😌
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Reviewed in the United States on February 18, 2026
★★★★★ 5
The Wildest Thing
Format: Hardcover
This was a Christmas present for my 2.5 year old granddaughter. The artwork is beautiful and the story enchanting. It was an excellent buy.
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Reviewed in the United States on January 17, 2026
★★★★★ 3
A bit too long to make it a hardcover.
Format: Hardcover
I was a bit disappointed with the illustrations and thought the story stretched a bit.
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Reviewed in the United States on March 31, 2026